Following the theme of the keynote presentation, this workshop welcomes participants to experience how teachers in the Cajon Valley Union School District in primary grades K-5 are introducing students, parents and teachers to the concept of strengths, interests and work-place values.  The experience will include the opportunity for attendees to self-report their interests, sort their strengths and explore their work-place values with the resources designed and implemented by the Cajon Valley Union School District leading to the development of their personal MeTrees in order to help them escape their career indecision.

A follow-up workshop to the keynote address; participants will select the infinite values most relevant to their work and assess the finite games they and their clients play with these values in mind. Which finite games support infinite values? Which games seem to have drifted away from these values? How could problematic games be adjusted or replaced to better keep what people value most deeply in play?

In an era of funding instability, career development practitioners often face dilemmas when delivering services and working within agency mandates that reduce their scope of practice. Despite these realities, there is evidence that career development practitioners engage with social justice at the heart of their work to secure resources, to influence policy, and to improve access to educational and vocational opportunities. 

Career development practitioners need to be equipped with practical ideas about how to help their clients and the public. Yes, it is time to move from talking the talk about social injustice to walking the walk that can make a difference. This presentation will focus on the Culture-Infused Model of Career Counselling and the connections between people’s cultural identities, social locations, and social justice. Participants will be invited to clarify their ideas about social justice and determine some individual and collective actions that we can take to make a difference. Excellence in career development practice requires knowledge and skills for working with diverse populations and for supporting social change. This workshop will draw connections between core concepts that are foundational to working with all clients: cultural identities, social locations, and social justice.

Today, there is no escaping the importance of social media for both advertising and marketing. Yet, the complex web of sites, activities and resources appears both daunting and expensive. It need not be so. It is possible to create a strong social media presence without using external marketing providers so that over time, you become the ‘go-to’ career expert in your market. 

In this multi-faceted workshop, you will:

1. Analyse which social media sites suit your needs and consider their different ‘voices’: Facebook, Twitter, Instagram, LinkedIn and influencer sites such as Medium. 
   
2. Assess key social media activities: blogs, infographics, vlogs, videos, ads, Calls to Action, email mailouts. 
   
3. Learn how to construct interesting and useful career content that can be used across both Facebook and Twitter, and how to schedule your posts. 
   
4. Discover tools such as: Animoto, Canva, Visme, Mailchimp and Hootsuite.
   
5. Uncover free content sites such as: Unsplash, Pixabay, Google Images Advanced Search and Pexels
   
6. Create and analyse specific social media content, alone and in workshop groups: Career Tips, Career Quotes, Career Videos and Facebook.
   

Most of all, you will discover a pathway, where you can ‘start at the very beginning’ and learn how to increase the complexity and variety of your social media content, according to your needs. It is your passport to the not-so-new world of social media.