VXT: Building an Organisation People Would Tattoo on Themselves
Tracks
Concurrent Stream 1
Concurrent Stream 2
Small Firm Stream
| Thursday, September 10, 2026 |
| 8:55 AM - 9:05 AM |
| Wala Mirr Theatre |
Overview
A third of the team at VXT have a tattoo of the company logo. Since 2018, only 2 people have ever left, out of a team of 35.
We’re not suggesting your associates start booking tattoo appointments tomorrow, but it raises an interesting question: What would have to be true inside your firm for people to feel that strongly about where they work?
Drawing on real-world examples from firms already doing this well — plus lessons from running his own company — VXT Co-Founder and CEO Luke Campbell will share:
Where to start with transparency — from pricing to opening up your team's salary directory.
How to give people a genuine stake in the business — whether that's full equity or something simpler like profit-sharing.
What it actually costs to invest in your people — with real numbers on wellbeing budgets and parental leave, and why retention works out cheaper than recruitment.
Speaker
Mr Luke Campbell
CEO and Co-founder
VXT
Building an organisation people would tattoo on themselves
Biography
Luke Campbell, VXT
Luke Campbell is Co-founder and CEO of VXT, the only phone system built specifically for law firms. Under his leadership, VXT has grown to serve 12,000+ lawyers across 1,700+ firms globally. In 2025, Luke was named to the Forbes 30 Under 30 Asia list and won Young Achiever of the Year at the NZ Hi-Tech Awards.