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VXT: Building an Organisation People Would Tattoo on Themselves

Tracks
Concurrent Stream 1
Concurrent Stream 2
Small Firm Stream
Thursday, September 10, 2026
8:55 AM - 9:05 AM
Wala Mirr Theatre

Overview

A third of the team at VXT have a tattoo of the company logo. Since 2018, only 2 people have ever left, out of a team of 35. We’re not suggesting your associates start booking tattoo appointments tomorrow, but it raises an interesting question: What would have to be true inside your firm for people to feel that strongly about where they work? Drawing on real-world examples from firms already doing this well — plus lessons from running his own company — VXT Co-Founder and CEO Luke Campbell will share: Where to start with transparency — from pricing to opening up your team's salary directory. How to give people a genuine stake in the business — whether that's full equity or something simpler like profit-sharing. What it actually costs to invest in your people — with real numbers on wellbeing budgets and parental leave, and why retention works out cheaper than recruitment.


Speaker

Agenda Item Image
Mr Luke Campbell
CEO and Co-founder
VXT

Building an organisation people would tattoo on themselves

Biography

Luke Campbell, VXT Luke Campbell is Co-founder and CEO of VXT, the only phone system built specifically for law firms. Under his leadership, VXT has grown to serve 12,000+ lawyers across 1,700+ firms globally. In 2025, Luke was named to the Forbes 30 Under 30 Asia list and won Young Achiever of the Year at the NZ Hi-Tech Awards.
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