Carl White is the founder of CXINLAW and a recognised pioneer in Client Experience and service transformation in the legal industry. A former Director at PwC Australia, Carl brings global consulting expertise to law firms navigating shifting client expectations and the commercial realities of a new service landscape. His work focuses on helping firms translate strategy and everyday operational decisions into high-value client experiences that drive loyalty, competitive advantage, and sustainable growth. Carl’s perspective is informed by cross-sector work in complex service environments beyond law, which includes Melbourne Airport, Virgin Australia, and Delaware North, at the leading edge of CX innovation and culture change.