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Future Proofing Client Acquisition as Search, Referrals and AI Converge

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Concurrent Stream 2
Thursday, September 10, 2026
2:00 PM - 2:45 PM

Overview

Kristen Porter, Zenovate


Speaker

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Ms Kristen Porter
Director
Zenovate Marketing

Future Proofing Client Acquisition as Search, Referrals and AI Converge

Biography

Kristen Porter is a lawyer, legal marketer, and the founder of O*NO Legal, an award winning and innovative law firm advising real estate agency principals across Australia. She is also the co-founder of Zenovate Marketing, where she works with firm leaders on growth strategy, client acquisition, business sustainability and digital marketing. Kristen brings a rare dual perspective to the business of law, combining hands on experience running a modern law firm with deep expertise in how lawyers’ clients discover, evaluate, and choose advisors. Her work focuses on helping firms rebuild and future proof core business foundations that have been disrupted over recent years, particularly in the areas of client acquisition, referrals, and trust based growth. She is a sought after speaker within the real estate and legal services sectors, regularly presenting to law firms, agency owners, leadership teams, and industry groups across Australia. Kristen has delivered dozens of presentations, workshops, and conference sessions to audiences ranging from small leadership teams to rooms of several hundred attendees. Known for her practical, commercially grounded approach, Kristen translates complex shifts in technology, client behaviour, and market dynamics into clear, actionable insights that firm leaders can apply immediately to build more resilient, sustainable practices.
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