Libby Maynard is a Partner at Camojee, where she helps professional service firms win business and deliver value to their clients in a way that is sustainably profitable. Drawing on over 30 years of experience in professional services, Libby has worked as a lawyer and led business development, marketing, pricing, and legal project management functions at two major Australian law firms. She has also consulted to dozens of firms across Australia and New Zealand in law, engineering, urban planning, accounting, IP and consulting. One client described pricing as “a dark, difficult, and frustrating art, but at the core of the business of law”—a challenge Libby embraces. She supports firms to make good pricing decisions, enhance analytics, explore pricing models, quantify and manage scope creep, communicate value, engage stakeholders and build confidence in pricing conversations. Libby is also known for helping firms win competitive bids, design and implement major marketing, business development, sales, key account management and client feedback initiatives. Her approach is grounded in strategy, analysis and practical application. Libby is an Accredited Legal Pricing Professional (ALPP) and Accredited Legal Project Manager (ALPM) through the True Value Partnering Institute. Libby has an MBA and is a Fulbright Scholar.